We believe:
The future of mental health lies in making support proactive, embedded and part of our daily lives.
Our Mission:
Kind. exists to unlock the power of support from friends, family, teams, and organisations to protect and strengthen mental health together.
One small gesture.
One simple action.
One Kind. Of Support at a time.
Our Approach
We've lived through the problem we're here to solve.
At Kind. we combine behavioural science with lived experience insights to create support that strengthens collective wellbeing, every day.
We don't just understand the power of support - we make it possible.
Our tools and solutions are designed to be used in real, human interactions that are part of everyday life. From the words you can say, to the simple things you can do to support the people you care about.
No more guesswork.
No more worrying about saying the wrong thing.
Just real support, made easier for everyone.
Mental health made easy.
Because when we all know how to help each other, everyday connection becomes meaningful support.
Find Your Kind.
We all have our own Kind. of Support.
Find My Kind. helps you discover your unique way of supporting others based on who you already are.
There are 6 different Kinds. of Support - each equally powerful in its own way. Each Kind. has its own personalised Toolkit of simple, powerful ways to be there for the people you care about.
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Take our 2-minute science-backed assessment.
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Discover your Kind. of Support.
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Open your Toolkit.
It's time to rethink mental health.
Mental health is often seen as an individual issue that requires individual solutions. But we're built to thrive, cope and heal through connection and support.
It is the people around us who can have the biggest impact on our mental health.
Mental health isn't an individual journey - it's something we build together.
Our Services
1
Workplace Mental Health
We build support into your workplace, your teams and your culture - laying the foundations for your people to thrive.
2
Schools & Education
We help schools build everyday mental health support into classrooms, corridors, and conversations — with tools for students, staff, and families.
Get in touch with us at:
Kind. is a Certified B Corp Pending Business, meeting the legal and governance standards required to pursue full B Corp Certification as we grow."
Our Founder is proud to be a Fellow of the Royal Society of Arts, working to improve social mobility around the UK and the world, at scale.
